Skip to main content

SEO Site Quality - But It's Not My Job!

Related imageI am always amazed how many times I hear that website quality is a job of the web master. Not the person in charge of SEO. You may have heard that as well.

Nothing is further from the truth. Site quality and search engine optimization go hand in hand. In fact, I would go on to say that any SEO campaign that does not start with site quality analysis is doomed to fail.

Even you might be thinking that it is the job of whoever built the web site to provide an error free site. The SEO job is to optimize, build links, etc.

This is true, but...

The best SEO campaign on the planet is not going to improve rankings if the search engines can't find all your pages. And who do you think is going to be blamed if there is no traffic? Or whose business is going to suffer?

Do you want to leave your career or internet business in the hands of the web master or site author alone? I didn't think so.

The first task that any SEO campaign needs is a thorough quality analysis done.

You need to check for items like broken links, missing Meta tags, pages that are too slow to load, spelling mistakes, spam and more. Each of these has its own weight in search engine optimization work.

Broken links are especially important. Remember the sinking feeling in your chest you felt when Google webmaster tools told you there was a problem finding a page. Now you are stuck waiting a few more days to get that great, keyword optimized page found. Or, maybe even longer.

Guess what? That sinking feeling is deserved; there is no reason for that to ever happen. You already know there are a large number of free link testing tools available on the web. Not to mention, if you are serious about SEO, you must have link checkers in your tool set.

Webmasters are infamous for forgetting Meta tags. I know, it seems strange, but to many of them thes Meta tags are invisible anyway. The surfers can't see them, so they don't matter. Of course, you know better, but you must verify!

Slow pages and spelling mistakes speak for themselves. Spelling mistakes may not be a big deal for SEO. That is unless there are spelling mistakes in the keywords! Yes, I have seen that happen.

Slow pages have 2 negative affects, in addition to the obvious client complaints.

If a search engine robot times out, it is just going to move on. Without ever indexing the page.
Many engines only read a certain number of bytes. If important keywords are on the page after those bytes, those will never be read.
I left spam for last because it is not as obvious. Remember the webmaster above who didn't care about Meta tags? This webmaster is the opposite.

This site developer knows that SEO is important. And he wants to help. So he "helps" by stuffing the keyword tag with repetitive keywords. Or maybe he stuffs in keyword text that is the same color as the background. You know, all those really spammy techniques that are going to get you or your client banned on the search engines.

Traffic to you and / or your client's site is the most important concern you have. This makes SEO as, or even more important than web design. Although I am sure site designers will disagree.

Customers may not notice a misspelled keyword, but the search engines will. Clients don't see the keyword stuffed background, but engines will ban you for it.

That's not to say that web design is not important. And web designers are very good at what they do. But mistakes happen. This is your chance to fix them. And no one is going to see the great web design if it can't be found.

You or your web master may have made quality errors when creating your site. SEO is a different phase in your site plan, but it needs to be built on a solid foundation.

Before you start your next SEO campaign, perform a quality analysis of your site. There are several tools available to help, but much of the analysis can be done by hand.

Without a solid foundation of superb site quality, you are building your SEO efforts on sinking sand. A strong base will enhance your SEO work and get you the most traffic possible.

Glen has been involved with the internet since the early 90's when he started the first ISP in his home town. He then went on to spent 9 years as an Engineer at Microsoft working on the Internet tools in Microsoft Visual Studio.

Since then, he has discovered his true passions, which are SEO and Internet Marketing. At SEO For Less, he helps others get the best results for their websites through affordable SEO, web copywriting and seo website design.

Feel Free to use this article as you like, as long as you don't change any of the content and leave this resource box, including the links, intact.


Popular posts from this blog

How to Make a Website Work For Itself - Some Less Knows SEO Techniques

In opposition to the cases found on numerous business SEO sites, SEO isn't an undertaking that can be finished in two or three weeks. It is fairly an endless procedure. For whatever length of time that you keep up your site, you need to deal with SEO all together not to free your situation to your rivals. Content enhancement should truly be possible quick however third party referencing is a very tedious procedure. One ought to consistently have as a top priority that contenders are not burning through their time, so on the off chance that one stops third party referencing, one may discover one day that his site has moved much down and has been abandoned the contending locales in the indexed lists. Be that as it may, how to fabricate joins? Simply convincing website admins to connection to you isn't powerful. Here we will depict some not ordinarily utilized methods for external link establishment just as some other not outstanding advancement strategies.

The most proficient r…

SEO For Beginners - How To Increase Google Ranking

Website design enhancement for learners incorporates individuals who may already not have caught wind of site improvement in light of the fact that the prior search engine optimization is comprehended the less errors that will be made in building a web based promoting business. You can't begin too soon in your web showcasing vocation.

You may be a fledgling at website design enhancement yet as you are perusing this you should have some acknowledgment that SEO can influence your future achievement. The basic reality is that you can assemble a site that looks incredible yet without search engine optimization you are most likely never going to profit on the web. In the event that you are in showcasing to profit, at that point make search engine optimization one of the main things you figure out how to do.

Start by understanding what SEO or site improvement is

Anyone with a site needs individuals to visit it. They may have a fan club intrigued by the site's subject. Or then again…

SEO Networker Mastermind - More Leads More Cash

Website optimization (site design improvement) is a hotly debated issue; be that as it may, numerous individuals have no clue where to start in attempting to ace it. Since it is so befuddling numerous individuals are simply avoiding SEO and not in any event, endeavoring to ace it and those that are attempting are flopping wretchedly. Raymond Fong and Ferny Ceballos have built up a preparation program that will assist you with realizing how to ace SEO. These men are previous scientific geniuses and have aced SEO. What they need to do next is share the key to SEO with everybody, which is the reason they have thought of the SEO Networker Mastermind item.

The SEO Network Mastermind program is has a somewhat enormous sticker price appended to it, however the information and intelligence shared inside the framework is alongside none. Figuring out how to how get to the highest point of the web search tools is extremely valuable. This isn't a simple assignment however on the off chance t…